What you need to know

How to use Instagram to secure your next Chef Job

LinkedIn is often considered as the go-to platform for searching for that next job and for being found by prospective employers and recruitment agencies. However, recruiters and HR professionals aren’t solely looking for ideal candidates on LinkedIn alone!

Increase your online visibility with Instagram

Instagram is a social platform that has exploded in popularity in recent years and is one of the fastest growing social networks. Businesses are using Instagram every day to build their brand awareness and increase their visibility, and you too can do the same with your Instagram profile, to make sure that you stand out from the rest for all the right reasons. 

Recruiters like ourselves are using Instagram as a means to seek out potential talent for our clients, so upping your Insta game by showcasing your professional capabilities and your culinary skills will put you in a great position to get noticed by those that matter.

So, how can you make sure that you stand out in the candidate crowd on Instagram? 

Well, our experienced and talented team here at Goldstar have put together a 5 Top Tips Guide to help you get spotted by the right people, present yourself appropriately and secure that next Chef job that you’ve been aiming for.

Tip No.1: Optimise your Profile & Bio

Creating an interesting and eye-catching Instagram bio really is key.

First things first, take a look at your profile picture. Is it a good quality, up to date image? You’ll want to make sure that your profile image isn’t blurry and that it’s clear that it’s you. Ideally, you’re looking to use a similar image to that on your LinkedIn profile, although it can be a little less formal for Instagram. And remember to smile!

Next, take a look at your name field. Did you know that using keywords in your name field helps enormously with Instagram SEO.  Your name field is not the same as your Username, which is your Instagram profile url. The name field can be seen directly under your profile image. When people search within Instagram, the words in your name field will be analysed for matches. By using keywords that are relevant to your specific niche, this will help with improving your ranking in searches. Emojis can also be searched for, so they too can be used and featured in the name field where appropriate.

Then there’s your bio info. A bio should make an impact, so think about how you’re currently using yours. You’re only given 150 characters, so use them wisely to show who you are, both professionally and personally.  Again, by using keywords, including your current job title and skills, as well as any relevant hashtags, you’ll make yourself that much more discoverable. Try to include things such as your specific niche or service, your relevant skills and experience, as well as any hobbies and interests.

Instagram also give you a weblink to utilise, so it’s advisable to use it for your LinkedIn profile url, or your website if you have one, when looking for your next career move. This way, a potential employer can find out more information about you and see your employment history and previous experience with ease.

Tip No.2: Audit your Grid

You’ll want to give some careful consideration to the overall look and feel of your grid.  

If you’re photographing and sharing your own kitchen creations on your Instagram grid, make sure you pay attention to the quality of your imagery. Good natural light is one of the most important factors, as well as considering the composition of your frame, and not being afraid to use negative space. Seeing as your profile is all about selling you and your skills in the kitchen, make sure you show us your face too!

Ask yourself whether your images are a solid representation of who you are and whether your images tell an inspiring and interesting story.

You’ll also want to remove any images that you’d rather any future employer didn’t see!

Tip No.3: Use Hashtags

Hashtags are a great way of getting your photos seen in searches. Set aside some time to do a little research around which hashtags to use in the chef industry and get your content discovered. Things to consider here would include location and venue specific hashtags, depending on where you’re based and the places you’d ideally like to work as well as any niche or trending hashtags that are applicable to your content.

You’ll also want to follow any relevant hashtags to ensure that you don’t miss out on what’s happening in the chef world. 

Tip No.4: Build your Community

Instagram is a great place to build an engaging, inspirational and supportive community. By following restaurants and chefs you want to work with, as well as hospitality specific recruitment companies, you’ll be kept in the loop about their most recent updates and new exciting opportunities. 

The Goldstar team ensure that all new vacancies are features for relief chefs, permanent chefs and a whole host of hospitality jobs, both permanent and temporary, on our Instagram page. Follow Goldstar’s Recruitment on Instagram today to make sure that you don’t miss your next potential dream job.

We are a dedicated, niche catering and hospitality recruitment agency, with offices in both Oxford and London meaning that we’re perfectly placed to service clients throughout Oxfordshire, Buckinghamshire, Berkshire, Herts, the Cotswolds and Surrey.

And finally…

Top No.5: Engage!

Our final tip would be don’t be afraid to start a conversation online, because you just never know where it could lead – it just might open the door to an amazing opportunity for you!

We hope that you’ve found these tips interesting and that they help you put your best foot forward in finding your next dream Chef position.

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